{"id":21905,"date":"2025-10-07T09:48:40","date_gmt":"2025-10-07T09:48:40","guid":{"rendered":"https:\/\/codegen.com\/blog\/?p=21905"},"modified":"2025-10-07T10:02:33","modified_gmt":"2025-10-07T10:02:33","slug":"warmly-case-study","status":"publish","type":"post","link":"https:\/\/codegen.com\/blog\/warmly-case-study\/","title":{"rendered":"Case Study: How Warmly\u2019s CSMs Ship Production Features with Codegen"},"content":{"rendered":"\n

About Warmly<\/strong><\/h2>\n\n\n\n

Warmly\u2019s person-level intent platform makes marketing more precise by identifying ideal customers, monitoring their buying intent in real time, and engaging through the right channel at the right moment. The product depends on constant small improvements that add up to a great customer experience.<\/p>\n\n\n\n

The Challenge<\/strong><\/h2>\n\n\n\n

Customers often share small but important requests, UX tweaks, bug fixes, and feature refinements, that improve day-to-day usability. Like many growth-stage teams, Warmly struggled to get those issues prioritized. <\/p>\n\n\n\n

Maximus Greenwald<\/a>, co-founder and CEO, said:<\/p>\n\n\n\n

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\u201cI’m not able to code fast enough to appease my customers, and many many <\/em>tickets are not worked on purely because of engineering bandwidth.\u201d<\/p>\n<\/blockquote>\n\n\n\n

Product and engineering were focused on major roadmap items, so low-friction fixes sat in the backlog even when the aggregate impact was big.<\/p>\n\n\n\n

Bringing Codegen Into the Workflow<\/strong><\/h2>\n\n\n\n

Warmly invited Codegen into their workspace to change that equation. Codegen CEO, Jay Hack, showed the team how to work efficiently with AI agents and encouraged them to ship ten features in a single day<\/strong> to demonstrate what\u2019s possible. <\/p>\n\n\n\n

The goal was to leave Warmly with a teammate that is a fraction of the cost and 10\u00d7 the productivity of a typical engineer.<\/p>\n\n\n\n

For the first time, customer service managers (CSMs) acted as product managers and junior developers<\/strong>. They identified problems, described solutions in natural language, and saw those solutions run live in production \u2014 all within hours.<\/p>\n\n\n\n

One big customer request was to push a new feature to be able to drag, drop, and reorder the chat buttons on the front end. The CSM wrote a product requirement in Linear, asked Codegen to draft the technical spec, and an engineer only needed to confirm class names and function signatures before merge.<\/p>\n\n\n\n

Greenwald states:<\/p>\n\n\n\n

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\u201cCodegen is our Slack teammate that allows our CS team to interact with engineering and our codebase in a way that saves the engineering team tons of time and actually moves the needle on smaller features and bug requests that we never would have gotten to otherwise.\u201d<\/p>\n<\/blockquote>\n\n\n\n

Results<\/strong><\/h2>\n\n\n\n
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